Asher Moses: CEO of Sherbet, The Electric Taxi Co.


Asher Moses, CEO of Sherbet, bought his first cab in 1990 before growing this to a fleet of 500.

He has since made his fleet fully electric and digitally connected – with the aim of developing the iconic London taxi for the modern era.

He continues to grow his business with tech and data at the forefront; with a ground-breaking fleet ready for the smart cities of the future.

Indeed, Asher has singlehandedly proven that London cabs can be a sustainable part of any global 21st century smart city.

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