Meet the Team

Richard Alvin Awards Director

Richard Alvin is no stranger to the world of media and events. Group Managing Director of business media company Capital Business Media which has a keen focus on UK SME’s delivering the country’s largest business magazine brand Business Matters within its stable of professional titles. 

Named as ‘someone to watch’ in the Observer newspaper & The Courvoisier Future 500, top 100 business people, Richard is also founder and chairman of Trends Research a specialist business research company which works with clients from the UK Government & O2 to small startups helping them to understand and anticipate the UK business market.

Richard Alvin is honoured to have received Freedom of the City of London and made a Fellow of the Royal Society for the Encouragement of Arts, Manufactures & Commerce (RSA). Keynote speaker, media commentator

and analyst of business for media outlets and the host of Save Our Business broadcast on NBC in the US, Richard says: ‘I’ve spent my life in business.

I’ve lived through the changes, challenges and high pressure days. ‘Winning Entrepreneur of the Year in 2014 was a feeling that I never forgot.

Not only did it recognise my past achievements it spurred me on with gusto to keep expanding and innovating.

This in turn has created opportunities for others to shine. ‘My dream was to do the same for others.

We see and profile so many incredibly talented entrepreneurs and business owners across the breadth and width of the country appearing in Business Matters.

Giving businesses a pat on the back is always needed. I’ve seen first hand that it ignites future ideas.


Andrea Thompson Events & Awards Manager

As a highly experienced Executive PA coordinating both office and personal lives for other people, Andrea decided to add a Degree in Wedding and Event Planning.

Having arranged many dinners, receptions, corporate days and events with passion, Andrea was lucky enough to be asked to help organise the Love GOSH Valentines Ball 3 years running and has been the event manager of the Business Champion Awards since their founding in 2022.

Andrea is so excited that she has been asked once again to add a little professional flair and some humour in creating another spectacular evening for these auspicious awards.

Andrea finds it very rewarding arranging for other people to be recognised as a Business Champion – people make events into stories and stories give events meaning.

Cherry Martin Content Director

Cherry is Associate Editor for Capital Business Media’s SME focused title Business Matters and the content director of the Business Champion Awards.

Over the past eighteen years she has interviewed thousands of business owners and shared stories of their triumphs, near-misses, learnings and attitudes.

She’s keen to meet and herald the best of our British Business Champions and see people rewarded for their hard work, ingenuity, tenacity and heart…

‘There’s a wealth of extraordinary talent across the UK and it’s time that every hardworking business owner received some recognition in some way for continuing to adapt and conquer and push their business forwards through the challenging times that we’ve seen during the past year.

‘Everyone’s story is unique, and when shared, can inspire others in unpredictable ways.

I’m on a mission to make it easier than ever before for entrants to share and maximise their stories with fellow entrepreneurs and sponsors.’

Sarah Walsh Sponsorship Sales Manager

After spending over 20 years working within the finance sector, helping UK businesses to grow and flourish, Sarah made the move to the events and sponsorship sector

The past 4 years she has worked for a number of event companies working on Events including awards ceremonies on a global basis.

Sarah believes that events bring a fantastic opportunity to provide an ideal platform to increase and meet business aims and objectives, this is one of the main reasons Sarah has joined us at The Business Champion Awards.

Sarah is excited about the opportunities presented when representing an awards programme that extends past the finale evening and runs for a whole year.


“I am so proud to be a part of such a prestigious awards programme that goes above and beyond to deliver lasting results for both clients and applicants.

I like to get to know my clients and to truly understand what their aims and objectives are. It is important to work closely with each company to provide the right package to achieve the best possible ROI.”

“I am extremely passionate about what I do and I look forward to working with any potential partners to this prestigious event in order to achieve maximum success!”

Grace Moseley Graphic Designer

With over 7 years’ experience in Graphic Design, Grace has been using her creative flair to bring the Business Champion Awards to life since it was founded in 2022.

From the social media, emails and stationery to the overall look and feel on the final awards night, the design of the awards has to be impactful and on brand, which is where Grace comes in.

Previous to working for the awards, Grace worked in the marketing team at the Daily Mail Newspaper and for the beauty magazine, YOU, creating seasonal campaigns as well as being the lead designer for the YOU Beauty Advent Calendar in 2020.