2023
Asher Moses, CEO of Sherbet, bought his first cab in 1990 before growing this to a fleet of 500.
He has since made his fleet fully electric and digitally connected – with the aim of developing the iconic London taxi for the modern era.
He continues to grow his business with tech and data at the forefront; with a ground-breaking fleet ready for the smart cities of the future.
Indeed, Asher has singlehandedly proven that London cabs can be a sustainable part of any global 21st century smart city.
