New Business of the Year Award

Who this category is for

Businesses that have been trading for three years or less at the entry deadline, whether the idea came from a gap in the market, a redundancy or a long-held plan. If you have launched, found customers and built something that works, this is your category.

What the judges look for

• Why the business matters now: the problem it solves and the evidence customers agree
• Traction: revenue, customers, growth since launch
• How the launch was planned, financed and delivered — and what went wrong on the way
• Leadership and learning: what you have changed as a founder
• Plans and values: where the business is going and how you will get there

What to include in your entry

Your launch story in plain terms; the numbers since day one; the decisions you would make again and the ones you would not; what sets you apart; the team you are building.