Ella Jones: Founder, Ancora Equestrian


Ancora Equestrian is a new affordable Brand of Horse Riding apparel created by 23 year old Ella Jones

It’s every girls dream to look and feel up to date with fashions and the horse riding sector is no exception. Show jumper Ella was just 18 when she had a dream to start a fashionable, affordable equestrian clothing brand from her bedroom.

She’d been competing in an old fashioned tweed jacket until the age of 13 and really struggled to look trendy and feel comfortable growing up, as fashionable riding clothes had always been expensive in this sport.

This is why she decided to create Ancora Equestrian Ltd with the ambition of designing an affordable, fashionable and practical clothing range that’s suitable for all ages and budgets in all the horse competition sectors and for also wearing casually around the yard.

Think John Lewis quality at H&M prices. That’s Ancora!

2023 Finalists