Serve Legal is the market leading provider of Age Verification Compliance Auditing services in the UK & Ireland.

We provide extensive, independent audit services to national retailers, leisure operators and sports broadcasters.

Our highly accurate audits help clients protect revenues, improve operational standards and support responsible retailing.

Our service is used as best practice and is a highly trusted ‘currency’ of responsible trading.

We enable companies to independently test that their staff are checking the ID of young customers – an approach supported by local authorities.

In the last couple of years, our service has expanded to include allergen awareness and general customer service.

We perform over 175,000 audits a year, assessing age restricted, allergen, customer service and compliance experiences, in store and online.

2023 Finalists